Most of them get pissed, but enough of them download the mobile app (which allows you to build up their engagement via phone presence and notifications) that the A/B test is positive. You run an A/B test with some adversarial flow that blocks mobile web traffic users from doing certain things. But I'd like to further the argument for why they should be avoided.įirst, yes they do work in the short-term. And yes, they work in the short-term, and unless you are very principled, it's hard to avoid them. I ran Product Engineering at a competing startup (hundreds of millions of MAUs) that tested/employed similar flows. As a former employee, I am quite happy about my equity growth. These practices are done because it works.Ġ: They changed it so I would report to the product lead, which is odd for an EM to report into a product chain and the only instance within the company ever.ġ: Many friends are startup founders and I've been at a few startups myself-a byproduct of being in the Bay Area-and Reddit's growth numbers are impressive. These dark patterns have been normalized on other websites. Yes, power users complain-and still continue using the site-but the casual user does not. 4 years later, Reddit's DAU, MAU, and revenue have all grown at ridiculous rates. Now let me explain the other side of the story. After a few months of this, it was obvious that I was going to be reigned in or let go I immediately transferred to a different org. There was a new product lead who joined with many good ideas, but some of them were dark patterns that I heavily protested. I am responsible for / contributed to a few features like the current signup flow, AMP pages, push notifications, email digests, app download interstitials, etc. I was the EM for Reddit's Growth team around this time.
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